it is a process

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ARTFORM TYPOGRAPHY BY NATEY

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Design doesn't just just happen, it is a process with intentional and unintentional

impact behind an outcome.

with intentional and unintentional

impact behind an outcome. 

Learn

Plan

  • Briefing

  • Research

  • Project Goals

  • Target Audience

  • Market

  • Competitors

  • Functional Specifications

  • Content Requirements

  • Problem Solving

  • User Needs​​

  • Product Objectives

Think

  • ​Social 

  • Emotional

  • Contextual 

  • Story

  • Communicative 

Iterate

  • ​Social 

  • Emotional

  • Contextual 

  • Story

  • Communicative 

 

It requires a balance between Form & Function

THE TENETS

1.) Good design has meaning

2.) Good design tells a story

3.) Good design is sustainable

4.) Good design is accessible

5.) Good design facilitates culture

6.) Good design is sensory

7.) Good design is a device for social

8.) Good design is human centered

9.) Good design is contextual

10.) Good design considers outcomes