CLIENT AFA Sourcing
Four guys created Dollar Sock Crew on a mission to disrupt the sock industry with fun but practical socks for men at an affordable price! The ecommerce site reflects their subscription-based business model and allows customers to personalize their shopping experience by building their own pack of socks.
My primary roles in this project were art director and designer. I was involved from the conception of the branding, and designed the sock prints, logo and an ecommerce solution for Dollar Sock Crew.