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Ecommerce

Essentials by Edwina

CLIENT Kulego Group

YEAR 2017

CONTEXT

Liberty Fairs VP Edwina Kulego launched her beauty collection in partnership with Celfie Cosmetics in 2017. She wanted to create a website for her line of vegan cosmetics to expand its distribution channels. We came up with a user-friendly ecommerce solution for Essentials By Edwina with a simple layout that highlights the make up collection for the everyday woman.

ROLE

My primary role was visual design for this project. I designed the PLP and PDP for the customer shopping experience. I created a high fidelity comp for development and edited the visual assets for the project.

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